Leaving Salesforce or Marketing Cloud

Leaving Salesforce isn't a migration. It's a rebuild.

Your records move. Your journeys, automations, data extensions, and scoring logic don't — they get re-created in the new platform. That's true leaving the CRM, and it bites hardest leaving Marketing Cloud or Pardot. We've done both, senior-led, with 10+ years inside the platform you're leaving. Which is exactly why we measure before we quote.

Read-only assessment first · we measure before we quote · your old org stays live

What moves vs. what gets rebuilt
Records & contactsMigrated
Journeys & automationsRebuilt
Data extensionsRemapped
Pardot scoring & nurtureRebuilt
Sending reputationPreserved

The work is in the rebuild. That's why no one can quote it blind.

10+ years inside Salesforce & Marketing Cloud · We measure first — no migration quoted blind · Your old org stays intact as a safety net
// two different exits

Two migrations, not one.

Leaving the Salesforce CRM and leaving Marketing Cloud are different jobs — different buyers, different hard parts. We do both. Find the one that's yours.

A
// the CRM platform

Leaving Salesforce

Most companies don't leave because Salesforce is bad. They leave because they're paying enterprise prices for a platform they use a fraction of, and adoption quietly failed years ago. If that's you, it's worth knowing your real options.

$

Cost has outrun value

Add-ons, admin salaries, and consultant fees keep climbing while the value delivered flatlines.

Adoption has failed

Your team avoids the CRM because it's too complex. The data rots because no one wants to touch it.

You use 20% of it

The classic pattern: you grew on Salesforce, and now you over-pay for enterprise power you'll never use.

// where you land

We're not tied to a destination

A HubSpot partner only wins if you move to HubSpot. We don't sell a target platform — we help you pick the right one and get there cleanly. We're paid the same wherever you land, which is exactly why you can trust the recommendation.

Most common

HubSpot · Zoho

CRM with marketing, sales, and service in one place. HubSpot is the usual right-size for mid-market teams that want adoption, not admin. Zoho when budget leads the call.

Microsoft shops

Dynamics 365 · Power Platform

Already living in Microsoft 365, Teams, and Outlook? Dynamics keeps CRM — and ERP if you need it — in the stack you already pay for, with native Office and Power BI.

Modern & lean

Attio · Pipedrive

Fast, flexible, modern CRMs for revenue teams that want to shape their own structure. Attio for a flexible data model, Pipedrive for dead-simple pipelines.

Full control

Custom · Odoo

When your process is genuinely unique, a custom build or an open platform like Odoo can fit better than any off-the-shelf SaaS.

And sometimes the data says stay and fix. If that's the smarter move, we'll tell you — measuring first is the whole point.

B
// marketing automation

Leaving Marketing Cloud or Pardot

A different migration, with a different buyer: usually the marketing leader who's done fighting it. Marketing Cloud Engagement, Marketing Cloud Next, and Pardot (MCAE) are powerful and notoriously hard to leave. Most migration shops won't touch them. This is where "it's a rebuild" bites hardest, and it's our sharpest specialty.

  • We map your journeys, automations, and data extensions before touching anything.
  • We rebuild nurture and scoring logic in the target — simplified, not blindly copied.
  • Your sending reputation and subscriber data are preserved, not gambled.
  • Deliverability is planned for, not discovered after launch.
Marketing Cloud Engagement
formerly ExactTarget · journeys, email studio, automations
Marketing Cloud Next
the Data Cloud–native generation
Marketing Cloud Account Engagement
formerly Pardot · B2B nurture & scoring

No one can quote a migration without seeing the org.

That's why every engagement starts with our read-only assessment. It measures your data quality and, critically, your migration complexity: how much customization is real versus abandonable, how tangled the object model is, how many integrations and automations must be rebuilt. You get a firm, honest scope instead of a number pulled from thin air. The same diagnostic also tells you whether leaving is even the right move.

High
SAMPLE MIGRATION
COMPLEXITY RATING
// how the exit works

A migration on rails, not hope

Your existing Salesforce or Marketing Cloud stays live and intact the entire time — it's the safety net. Nothing is irreversible until you've signed off on the new system.

1

Read-only assessment

We measure data quality and migration complexity without touching your production org. You get a firm scope and quote.

Same assessment that powers our Data Readiness for AI service
2

Decide what travels

We map what's used versus abandoned, and simplify deliberately. You don't pay to rebuild complexity you'll never miss.

3

Rebuild in the target

Records migrate; journeys, automations, and scoring are rebuilt — cleaner — in the new platform. Your old org keeps running.

4

Validate, cut over, support

We verify everything against the source, train your team, and only then retire the old system. Support continues after go-live.

// questions

Frequently asked

What teams ask before leaving. Still unsure? Book a call or request a quote.

Can you migrate us off Salesforce without losing data?
The records move — accounts, contacts, opportunities, history. The real risk isn't whether data can move; it's whether the relationships and history between records survive intact. We migrate on a copy of your org first, reconcile record counts and key relationships against the source, and stage the cutover so nothing is final until you've checked it. We don't sell 'zero data loss' as a slogan — we show you the reconciliation.
How long does a Salesforce migration take?
It depends on what's actually in the org — how many objects and records, how much custom automation and how many integrations, and how much of it still earns its place. A small, clean org is a different project from a decade of accumulated customization. That's why we scope the timeline from the read-only assessment instead of guessing — we'd rather tell you which kind of project you have than quote a number we can't stand behind.
What doesn't transfer when you leave Marketing Cloud or Pardot?
They're different products, so it's worth separating them — but the principle holds for both: the data exports and moves; the logic doesn't, and gets rebuilt in the destination. Marketing Cloud (Engagement): subscriber and contact data can be exported, but Journey Builder journeys, data extensions and their relationships, AMPscript, dynamic content, and automations are platform-specific and get rebuilt — and Marketing Cloud Connect, the Salesforce integration layer, doesn't carry over. Pardot (Account Engagement): prospect data and marketing assets export, but Engagement Programs and automation rules, scoring and grading models, and tracking scripts get rebuilt in the new platform. Either way, leaving is a rebuild of the marketing engine, not a copy-paste — which is why we scope it separately from the CRM migration.
Where should we go after Salesforce — HubSpot, Attio, Dynamics, or custom?
There's no single right answer, and we have no reason to push one — we resell nothing and are paid the same wherever you land. We match the destination to how you actually work: how much custom logic you genuinely need, whether you're sales-led or marketing-led, your team's size and process maturity, your Microsoft or Google footprint, and total cost over a few years. Roughly: HubSpot or Zoho suit marketing-led mid-market that wants quick time-to-value; Dynamics 365 and Power Platform fit Microsoft-centric orgs or ones needing deep customization; Attio or Pipedrive suit lean, sales-led teams; custom or Odoo make sense when off-the-shelf genuinely doesn't fit. The assessment is where we map your needs to the right one.
What does a migration cost?
Honestly, no one can quote it without seeing the org. Cost is driven by how much data you're moving, how clean it is, how much custom logic has to be rebuilt, and where you're going. So we scope and quote the migration from the read-only assessment instead of fixed-pricing it blind. The assessment is a flat $1,400 CAD / $1,000 USD; the migration quote follows from what it finds. And if the numbers say staying and fixing is smarter, we'll tell you — we're paid the same either way.

Find out what leaving actually takes.

Start with a read-only assessment: your migration complexity, scored, plus a firm quote to move. Or the honest verdict that you're better off staying and fixing. Either way, you'll know — not guess.

Request a quote → Book a call Or: stay & fix instead