Salesforce data cleanup

A careless cleanup is worse than no cleanup.

Merge the wrong records and you lose history and break the integrations quietly keying off them. The mess is fixable; botching the fix isn't. So we work sandbox-first, fully backed up, and reversible — nothing irreversible until you sign off. And we scope it from a read-only assessment, never a guess.

Read-only assessment first · firm cleanup quote after · your data is never touched until you say so

10+ years inside Salesforce orgs · Sandbox-first — nothing irreversible without sign-off · Serving the Americas & Europe
// what we clean

The six things quietly breaking your data

These are the recurring problems we find in real orgs — the same dimensions our assessment measures. Cleanup targets each one deliberately, in priority order.

01

Duplicates

Per-object and cross-object duplication, including fuzzy and near-matches — the same customer fragmented across many records.

02

Incomplete & missing fields

The fields reporting and AI depend on, sitting empty. We fill, standardize, or retire them based on what's actually used.

03

Inconsistent values

Picklist sprawl and format chaos — "QC" vs "Québec" vs "Quebec." We consolidate to one trustworthy version.

04

Invalid data

Malformed emails, broken phone numbers, out-of-range values — the data that fails the moment you try to use it.

05

Broken relationships

Orphaned records and severed links — Contacts with no Account, children pointing nowhere. We repair the structure.

06

Stale data

Records and fields decaying quietly in the background, untouched for years. We surface it so you can decide what stays.

// how we work — safely

Cleanup is high-stakes. We treat it that way.

Cleaning a live CRM can damage the thing your business can least afford to lose. You shouldn't have to trust a promise. You should see the process. Here's ours.

01
Sandbox
We build and prove the fix on a copy of your org first.
02
Backup
A full, restorable backup before anything touches production.
03
Controlled merge
Staged changes, in priority order — never one bulk operation.
04
Validate
Every change checked against the source before it counts.
05
Go live
Only after you've reviewed and signed off on each stage.

Reversible at every step. Nothing irreversible without your sign-off.

The honest version

Reversible by design

Most data damage happens when someone runs a well-intentioned bulk update with no backup and no way back. We engineer the opposite: every step has a return path.

That's why cleanup is never our first move — we measure first, agree the plan, and keep the old state recoverable until you're certain.

// the honest part

Why it starts with an assessment

It's tempting to want a flat "cleanup price" up front. We won't give you one — because no one can responsibly quote a cleanup without seeing the org first.

You can't fix-price what you haven't measured.

A cleanup quote depends entirely on what's actually in your org — how many duplicates, how tangled the relationships, how much of the mess is real versus abandonable. So every cleanup is scoped from our read-only assessment: it measures your data quality across six dimensions, and the cleanup is quoted from those findings. The assessment is flat-priced and bounded. The cleanup quote follows from real numbers — never a guess, never a surprise. The same assessment also tells you honestly whether cleaning is the smart move, or whether you'd be better off leaving Salesforce entirely.

Start with an assessment → Request a quote →

The assessment is flat-priced and bounded. Your cleanup quote follows from what it finds — never a guess.

Optional · ongoing

Keep it clean with a Care Plan

A one-time cleanup fixes today's mess; data drifts back without upkeep. Our optional Care Plan keeps duplicates, stale records, and inconsistencies from creeping back in after the initial cleanup — an ongoing add-on, not a separate engagement. We'll mention it once the cleanup scope is clear; it's never required.

// questions

Frequently asked

The honest answers buyers want before committing to data work.

How much does data cleanup cost?
There's no fixed price for cleanup — it's scoped and quoted per org, based on a read-only assessment. No one can responsibly fix-price a cleanup without seeing the actual state of your data first. The assessment is flat-priced; the cleanup quote follows from its findings.
Will you touch our live data?
Not without your sign-off. Cleanup work is done sandbox-first, with full backups taken before any change reaches production. Nothing irreversible happens until you've reviewed and approved it, and your original org stays intact as a safety net throughout.
How long does data cleanup take?
It depends entirely on what the assessment finds — the volume of records, the number of issues, and how tangled the org is. We give you a timeline alongside the quote, once we've measured the real scope. We don't guess before that.
Do you guarantee no data loss?
We won't promise something no honest practitioner can. What we do guarantee is the process that protects your data: sandbox-first work, full backups before any production change, and reversible, staged steps with your sign-off at each stage. The original org stays intact as a safety net the entire time.
Can you keep our data clean afterward?
Yes — an optional Care Plan keeps duplicates, stale records, and inconsistencies from creeping back in after the initial cleanup. It's offered as an ongoing add-on, not a separate engagement, and it's never required.
What causes duplicate records in Salesforce?
Duplicates rarely get created on purpose — they leak in. Web-to-lead forms with no matching rules, list imports nobody de-duped first, integrations that 'upsert' on the wrong key, and reps creating a new record because searching felt slower than typing. Across a few years and a few admins, it adds up. Fixing it is two parts: merge what's already there — carefully, sandbox-first — then set matching rules and intake controls so it doesn't grow back the week after you finish.

Stop fighting your data. Start by measuring it.

A read-only assessment shows you exactly what's broken and what it'll take to fix — then the cleanup is scoped from real findings, done safely, and reversible. No blind quotes, no risk to your data.

Start with an assessment → Request a quote →